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VGU RESEARCH REPOSITORY


Please use this identifier to cite or link to this item: https://epub.vgu.edu.vn/handle/dlibvgu/843
Title: Influence of television commercial on the purchase intention of the consumers - a case study of Vinamilk in HCMC
Authors: Doan Thao Ly 
Keywords: Television commercial;Purchasing behavior;Purchase intention
Issue Date: 2017
Publisher: Vietnamese-German University
Abstract: 
Advertisements play crucial role in the lives of millions around the world, and millions of people watching and hearing them every day. This research has focused on Vinamilk's television advertisements and how could impact the purchase intention of customers in Ho Chi Minh City, and how the television advertisement influence the advertising attitude. Moreover this study will try to give recommendations to increase the purchase intentions through improving the advertising attitude.
URI(1): http://epub.vgu.edu.vn/handle/dlibvgu/843
Rights: Attribution-NonCommercial 4.0 International
Appears in Collections:MBA

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