VGU RESEARCH REPOSITORY
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https://epub.vgu.edu.vn/handle/dlibvgu/843
Title: | Influence of television commercial on the purchase intention of the consumers - a case study of Vinamilk in HCMC | Authors: | Doan Thao Ly | Keywords: | Television commercial;Purchasing behavior;Purchase intention | Issue Date: | 2017 | Publisher: | Vietnamese-German University | Abstract: | Advertisements play crucial role in the lives of millions around the world, and millions of people watching and hearing them every day. This research has focused on Vinamilk's television advertisements and how could impact the purchase intention of customers in Ho Chi Minh City, and how the television advertisement influence the advertising attitude. Moreover this study will try to give recommendations to increase the purchase intentions through improving the advertising attitude. |
URI(1): | http://epub.vgu.edu.vn/handle/dlibvgu/843 |
Appears in Collections: | MBA |
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Influence of television commercial on the purchase intention of the consumers - A case study of Vinamilk in Ho Chi Minh city.pdf | 1.62 MB | Adobe PDF |
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