VGU RESEARCH REPOSITORY
Please use this identifier to cite or link to this item:
https://epub.vgu.edu.vn/handle/dlibvgu/843
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Doan Thao Ly | en_US |
dc.date.accessioned | 2020-03-12T17:11:22Z | - |
dc.date.available | 2020-03-12T17:11:22Z | - |
dc.date.issued | 2017 | - |
dc.date.issued | 2017 | |
dc.identifier.uri | http://epub.vgu.edu.vn/handle/dlibvgu/843 | - |
dc.description.abstract | Advertisements play crucial role in the lives of millions around the world, and millions of people watching and hearing them every day. This research has focused on Vinamilk's television advertisements and how could impact the purchase intention of customers in Ho Chi Minh City, and how the television advertisement influence the advertising attitude. Moreover this study will try to give recommendations to increase the purchase intentions through improving the advertising attitude. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Vietnamese-German University | - |
dc.subject | Television commercial | - |
dc.subject | Purchasing behavior | - |
dc.subject | Purchase intention | - |
dc.title | Influence of television commercial on the purchase intention of the consumers - a case study of Vinamilk in HCMC | - |
dc.type | Thesis | - |
item.grantfulltext | restricted | - |
item.fulltext | With Fulltext | - |
item.languageiso639-1 | other | - |
Appears in Collections: | MBA |
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File | Description | Size | Format | Existing users please Login |
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Influence of television commercial on the purchase intention of the consumers - A case study of Vinamilk in Ho Chi Minh city.pdf | 1.62 MB | Adobe PDF |
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