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VGU RESEARCH REPOSITORY


Please use this identifier to cite or link to this item: https://epub.vgu.edu.vn/handle/dlibvgu/843
DC FieldValueLanguage
dc.contributor.authorDoan Thao Lyen_US
dc.date.accessioned2020-03-12T17:11:22Z-
dc.date.available2020-03-12T17:11:22Z-
dc.date.issued2017-
dc.date.issued2017
dc.identifier.urihttp://epub.vgu.edu.vn/handle/dlibvgu/843-
dc.description.abstractAdvertisements play crucial role in the lives of millions around the world, and millions of people watching and hearing them every day. This research has focused on Vinamilk's television advertisements and how could impact the purchase intention of customers in Ho Chi Minh City, and how the television advertisement influence the advertising attitude. Moreover this study will try to give recommendations to increase the purchase intentions through improving the advertising attitude.en_US
dc.language.isoenen_US
dc.publisherVietnamese-German University-
dc.rightsAttribution-NonCommercial 4.0 International*
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/*
dc.subjectTelevision commercial-
dc.subjectPurchasing behavior-
dc.subjectPurchase intention-
dc.titleInfluence of television commercial on the purchase intention of the consumers - a case study of Vinamilk in HCMC-
dc.typeThesis-
item.grantfulltextrestricted-
item.fulltextWith Fulltext-
item.languageiso639-1other-
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