VGU RESEARCH REPOSITORY
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https://epub.vgu.edu.vn/handle/dlibvgu/1988| Title: | Minimalist fashion brands in Vietnam fashion industry | Authors: | Nguyen Bao Tran | Keywords: | Minimalist fashion;Consumer behavior;Brand awareness | Issue Date: | 2024 | Abstract: | This thesis aims to analyze the concept of minimalist fashion in the Vietnamese market, with a particular emphasis on consumer behavior, Vietnamese clothing purchasing patterns, key factors to consider in clothing purchases, the perception and awareness of Vietnamese consumers towards minimalist fashion, and prospects for future trends and forecasts. Developing a comprehensive understanding of the complexities of minimalist fashion in Vietnam, a country renowned for its impressive economic growth and dynamic fashion preferences, is essential for firms to effectively respond to shifting consumer expectations and capture a greater market share. |
URI(1): | https://epub.vgu.edu.vn/handle/dlibvgu/1988 | Rights: | Attribution-NonCommercial 4.0 International |
| Appears in Collections: | Finance & Accounting (FA) |
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| File | Description | Size | Format | Existing users please Login |
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| Minimalist fashion brands in Vietnam fashion industry.pdf | 2.24 MB | Adobe PDF |
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