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VGU RESEARCH REPOSITORY


Please use this identifier to cite or link to this item: https://epub.vgu.edu.vn/handle/dlibvgu/1988
Title: Minimalist fashion brands in Vietnam fashion industry
Authors: Nguyen Bao Tran 
Keywords: Minimalist fashion;Consumer behavior;Brand awareness
Issue Date: 2024
Abstract: 
This thesis aims to analyze the concept of minimalist fashion in the Vietnamese market, with a particular emphasis on consumer behavior, Vietnamese clothing purchasing patterns, key factors to consider in clothing purchases, the perception and awareness of Vietnamese consumers towards minimalist fashion, and prospects for future trends and forecasts. Developing a comprehensive understanding of the complexities of minimalist fashion in Vietnam, a country renowned for its impressive economic growth and dynamic fashion preferences, is essential for firms to effectively respond to shifting consumer expectations and capture a greater market share.
URI(1): https://epub.vgu.edu.vn/handle/dlibvgu/1988
Rights: Attribution-NonCommercial 4.0 International
Appears in Collections:Finance & Accounting (FA)

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