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VGU RESEARCH REPOSITORY


Please use this identifier to cite or link to this item: https://epub.vgu.edu.vn/handle/dlibvgu/1047
Title: Cross-cultural expertise as success factor in business: case study of Walmart's failed market entry in Germany
Authors: Tran Dang Khoi 
Keywords: Cross-cultural;Business;Walmart's failed market
Issue Date: 2020
Abstract: 
In this research paper, the focus is on national culture and perhaps the most influential theory in this field is Hofstede’s cultural dimension theory. Hofstede introduced his first four dimensions in 1980. He later on added two more dimensions to his theory. When this research paper was written, there had been in total six dimensions in Hofstede’s theory
URI(1): http://epub.vgu.edu.vn/handle/dlibvgu/1047
Rights: Attribution-NonCommercial 4.0 International
Appears in Collections:Finance & Accounting (FA)
Finance & Accounting (FA)
Finance & Accounting (FA)

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