VGU RESEARCH REPOSITORY
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Title: | Cross-cultural expertise as success factor in business: case study of Walmart's failed market entry in Germany | Authors: | Tran Dang Khoi | Keywords: | Cross-cultural;Business;Walmart's failed market | Issue Date: | 2020 | Abstract: | In this research paper, the focus is on national culture and perhaps the most influential theory in this field is Hofstede’s cultural dimension theory. Hofstede introduced his first four dimensions in 1980. He later on added two more dimensions to his theory. When this research paper was written, there had been in total six dimensions in Hofstede’s theory |
URI(1): | http://epub.vgu.edu.vn/handle/dlibvgu/1047 |
Appears in Collections: | Finance & Accounting (FA) Finance & Accounting (FA) Finance & Accounting (FA) |
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Cross-cultural expertise as success factor in business case study of walmart’s failed market entry in Germany.pdf | 1.34 MB | Adobe PDF |
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