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VGU RESEARCH REPOSITORY


Please use this identifier to cite or link to this item: https://epub.vgu.edu.vn/handle/dlibvgu/716
Title: E-commerce and omnichannel: future of retailing
Authors: Pham Cong Khanh 
Keywords: E-commerce;Omnichannel;Retailing
Issue Date: 2019
Publisher: Vietnamese-German University
Abstract: 
E-commerce and omnichannel are the main trends and future developing directions in retrailing industry today. In applying these models, retailers could provide good customer experieces which could create long-term value with customers. In Vietnam, retailer are still operation with traditional models but the total retailing market value is still very large. By analyzing strories and models in the world and within the country, this thesis could show the possibility and the potential of applying E-commerce and Omnichannel for Vietnamese retailers.
URI(1): http://epub.vgu.edu.vn/handle/dlibvgu/716
Rights: Attribution-NonCommercial 4.0 International
Appears in Collections:Finance & Accounting (FA)

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