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VGU RESEARCH REPOSITORY


Please use this identifier to cite or link to this item: https://epub.vgu.edu.vn/handle/dlibvgu/647
Title: Empirical analysis of weather effects on digital advertising effectiveness
Authors: Yerzhan Karatay 
Keywords: Digital advertising effectiveness;Weather effects
Issue Date: 2019
Publisher: Vietnamese-German University
Abstract: 
The present study is designed to examine how weather shocks may have impact on online advertising industry. First, it guides the reader through what one needs to know about research of weather shocks, origins of weather and ad data, data processing, the following data analysis and finally, conclusion. The research compares online user behaviour with weather fluctuations in two German cities within a span of a month on hourly basis.
URI(1): http://epub.vgu.edu.vn/handle/dlibvgu/647
Rights: Attribution-NonCommercial 4.0 International
Appears in Collections:Finance & Accounting (FA)

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