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VGU RESEARCH REPOSITORY


Please use this identifier to cite or link to this item: https://epub.vgu.edu.vn/handle/dlibvgu/647
DC FieldValueLanguage
dc.contributor.authorYerzhan Karatayen_US
dc.date.accessioned2020-03-12T17:06:16Z-
dc.date.available2020-03-12T17:06:16Z-
dc.date.issued2019-
dc.identifier.urihttp://epub.vgu.edu.vn/handle/dlibvgu/647-
dc.description.abstractThe present study is designed to examine how weather shocks may have impact on online advertising industry. First, it guides the reader through what one needs to know about research of weather shocks, origins of weather and ad data, data processing, the following data analysis and finally, conclusion. The research compares online user behaviour with weather fluctuations in two German cities within a span of a month on hourly basis.en_US
dc.language.isoenen_US
dc.publisherVietnamese-German Universityen_US
dc.rightsAttribution-NonCommercial 4.0 International*
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/*
dc.subjectDigital advertising effectivenessen_US
dc.subjectWeather effectsen_US
dc.titleEmpirical analysis of weather effects on digital advertising effectivenessen_US
dc.typeThesisen_US
item.fulltextWith Fulltext-
item.languageiso639-1other-
item.grantfulltextrestricted-
Appears in Collections:Finance & Accounting (FA)
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