VGU RESEARCH REPOSITORY
Please use this identifier to cite or link to this item:
https://epub.vgu.edu.vn/handle/dlibvgu/647| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Yerzhan Karatay | en_US |
| dc.date.accessioned | 2020-03-12T17:06:16Z | - |
| dc.date.available | 2020-03-12T17:06:16Z | - |
| dc.date.issued | 2019 | - |
| dc.identifier.uri | http://epub.vgu.edu.vn/handle/dlibvgu/647 | - |
| dc.description.abstract | The present study is designed to examine how weather shocks may have impact on online advertising industry. First, it guides the reader through what one needs to know about research of weather shocks, origins of weather and ad data, data processing, the following data analysis and finally, conclusion. The research compares online user behaviour with weather fluctuations in two German cities within a span of a month on hourly basis. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Vietnamese-German University | en_US |
| dc.rights | Attribution-NonCommercial 4.0 International | * |
| dc.rights.uri | https://creativecommons.org/licenses/by-nc/4.0/ | * |
| dc.subject | Digital advertising effectiveness | en_US |
| dc.subject | Weather effects | en_US |
| dc.title | Empirical analysis of weather effects on digital advertising effectiveness | en_US |
| dc.type | Thesis | en_US |
| item.fulltext | With Fulltext | - |
| item.languageiso639-1 | other | - |
| item.grantfulltext | restricted | - |
| Appears in Collections: | Finance & Accounting (FA) | |
Files in This Item:
| File | Description | Size | Format | Existing users please Login |
|---|---|---|---|---|
| Empirical analysis of weather effects on digital advertising effectiveness.pdf | 1.14 MB | Adobe PDF |
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