Strategies for enhancing sustainability in Vietnamese smes a case study in an automobile company

Abstract

Sustainability has become an irreversible global trend, with international and regional trade organizations encouraging governments and enterprises to incorporate sustainable practices into their strategies. In Vietnam, small and medium-sized enterprises (SMEs) play a vital role in economic growth and hold significant potential to contribute to the transition toward a green economy. However, many Vietnamese SMEs face considerable challenges in adopting sustainability initiatives, particularly in balancing limited current capacities with long-term sustainability objectives. This study examines effective strategies to enhance sustainability performance in SME operations. Through an in-depth case study of the automotive industry, the research provides practical insights and guidance on how Vietnamese SMEs can overcome key challenges, integrate sustainability into their operations, and improve long-term competitiveness while strengthening environmental responsibility.