VGU RESEARCH REPOSITORY
Please use this identifier to cite or link to this item:
https://epub.vgu.edu.vn/handle/dlibvgu/1997| Title: | Conception and implementation of business intelligence systems a case of a container transportation service company in Vietnam | Authors: | Luu Thi Hoai Thu | Keywords: | Business intelligence systems;Container transportation | Issue Date: | 2024 | Abstract: | The container transport industry of Vietnam has experienced significant growth due to the country’s burgeoning economy, strategic geographic location, and status as a vital link in international trade routes. This sector is characterized by a diverse combination of both international and local players, with services ranging from international transshipment to domestic logistics and transportation. The industry’s customer base is equally varied, encompassing large multinational corporations, local businesses, and emerging micro-enterprises. With the industry’s rapid expansion, the market has become increasingly competitive, necessitating more sophisticated approaches from companies to enhance customer relationship management and service optimization. This diversity presents opportunities and challenges for customer segmentation as service providers seek to identify, target, and meet the diverse needs and requirements of different customer groups |
URI(1): | https://epub.vgu.edu.vn/handle/dlibvgu/1997 | Rights: | Attribution-NonCommercial 4.0 International |
| Appears in Collections: | Business Information Systems (BIS) |
Files in This Item:
| File | Description | Size | Format | Existing users please Login |
|---|---|---|---|---|
| Conception and implementation of business intelligence systems a case of a container transportation service company in Vietnam.pdf | 1.17 MB | Adobe PDF |
Page view(s)
83
checked on Oct 16, 2025
Download(s)
13
checked on Oct 16, 2025
Google ScholarTM
Check
This item is licensed under a Creative Commons License