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VGU RESEARCH REPOSITORY


Please use this identifier to cite or link to this item: https://epub.vgu.edu.vn/handle/dlibvgu/1992
Title: The importance of social media marketing in the Vietnamese film industry
Authors: Do Long Duy 
Keywords: Social media marketing;Media channel;Customer decision making
Issue Date: 2024
Abstract: 
The Vietnamese film industry's growth and success rely heavily on social media marketing. This paper investigates its significance and how it is transforming the industry. This study reveals how filmmakers have used social media to expand their reach, build their brands, and connect with audiences through theoretical frameworks, empirical research, case studies, expert interviews, and practical analysis of two film projects from 2711 Production. It also demonstrates the impact of social media film marketing strategies on audience purchasing decisions and expanding film brand awareness.
URI(1): https://epub.vgu.edu.vn/handle/dlibvgu/1992
Rights: Attribution-NonCommercial 4.0 International
Appears in Collections:Finance & Accounting (FA)

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