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VGU RESEARCH REPOSITORY


Please use this identifier to cite or link to this item: https://epub.vgu.edu.vn/handle/dlibvgu/1657
Title: Green marketing implementation as a potential and sustainable marketing strategy for developing countries
Authors: Tran Thi Thanh Truc 
Keywords: Green marketing;Developing countries;Sustainable development
Issue Date: 2023
Abstract: 
Fluctuations in the world economy and alterations in the environment of corporate social responsibility are two factors that are putting pressure on managers to incorporate sustainability into the performance of their marketing mix. Traditional marketing methods are only able to solve some of the problems in today's marketplaces. Because of this, a fresh marketing approach emerged: green marketing. Marketers are constantly working to identify new opportunities and risks that the environment in which they operate presents, as well as trying to understand the significance of routinely evaluating and adjusting their strategies. In this era of globalization, customers are becoming more aware of environmental issues like pollution and the warming of
the planet. Green marketing is a phenomenon that has developed as a vital concept in developing nations and has acquired significance in modern markets. This development can be attributed to the fact that green marketing has earned status in modern markets. It is widely acknowledged as a crucial tactic for the purpose of fostering sustainable development. The study's primary purpose was to investigate and analyze the effects of green marketing on developing countries. The backdrop for the implementation of green marketing will be provided in this article, including the concepts, meanings, and dimensions involved. In addition, the paper
discusses the current market status when it comes to implementing green marketing, how the green bond market is developing, examines some reasons that make organizations interested in adopting the green marketing philosophy, and explains the opportunities and challenges that organizations may face when applying green marketing.
URI(1): https://epub.vgu.edu.vn/handle/dlibvgu/1657
Rights: Attribution-NonCommercial 4.0 International
Appears in Collections:Finance & Accounting (FA)

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