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VGU RESEARCH REPOSITORY


Please use this identifier to cite or link to this item: https://epub.vgu.edu.vn/handle/dlibvgu/1332
Title: Nonprofit branding: a qualitative research on branding for nonprofit organizations
Authors: Tran Khanh Linh 
Keywords: Nonprofit Branding;Qualitative research;Nonprofit organizations
Issue Date: 2020
Abstract: 
This is a formal qualitative research with the data obtained by interviewing four experts in nonprofit sector. The focuses of this resreach lie in various aspects of nonprofit branding. The goals of this research is to determine the definition of a nonprofit brand, to explore the importance of nonprofit branding, and to investigate the aspects to consider when branding a Nonprofit Organization. The research also intends to investigate the rational and emotional elements of nonprofit branding, and at the same time explore recent branding trends in nonprofit sector. The results of this research will benefit those who are interested in nonprofit branding
URI(1): https://epub.vgu.edu.vn/handle/dlibvgu/1332
Rights: Attribution-NonCommercial 4.0 International
Appears in Collections:Finance & Accounting (FA)

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