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VGU RESEARCH REPOSITORY


Please use this identifier to cite or link to this item: https://epub.vgu.edu.vn/handle/dlibvgu/1332
DC FieldValueLanguage
dc.contributor.authorTran Khanh Linhen_US
dc.date.accessioned2023-03-10T03:44:13Z-
dc.date.available2023-03-10T03:44:13Z-
dc.date.issued2020-
dc.identifier.urihttps://epub.vgu.edu.vn/handle/dlibvgu/1332-
dc.description.abstractThis is a formal qualitative research with the data obtained by interviewing four experts in nonprofit sector. The focuses of this resreach lie in various aspects of nonprofit branding. The goals of this research is to determine the definition of a nonprofit brand, to explore the importance of nonprofit branding, and to investigate the aspects to consider when branding a Nonprofit Organization. The research also intends to investigate the rational and emotional elements of nonprofit branding, and at the same time explore recent branding trends in nonprofit sector. The results of this research will benefit those who are interested in nonprofit brandingen_US
dc.language.isoenen_US
dc.rightsAttribution-NonCommercial 4.0 International*
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/*
dc.subjectNonprofit Brandingen_US
dc.subjectQualitative researchen_US
dc.subjectNonprofit organizationsen_US
dc.titleNonprofit branding: a qualitative research on branding for nonprofit organizationsen_US
dc.typeThesisen_US
item.fulltextWith Fulltext-
item.grantfulltextrestricted-
item.languageiso639-1other-
Appears in Collections:Finance & Accounting (FA)
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