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VGU RESEARCH REPOSITORY


Please use this identifier to cite or link to this item: https://epub.vgu.edu.vn/handle/dlibvgu/1210
Title: Communication strategies for fintech companies in emerging markets - an analysis in the segment of mobile payments in Vietnam
Authors: Van Nhat Tan 
Keywords: Fintech company;Communication strategies;Customers� intention
Issue Date: 2021
Publisher: Vietnamese-German University
Abstract: 
The objective of this thesis paper is to discover elements affecting customers� intention to use fintech companies� services - mainly online payment service by initially analyzing the emergence and development of this new trend in banking industry as well as customers� behavior and perception in this segment. A comparison between two most significant giants in this industry, which are MoMo and Moca, will follow up to highlight the strategies implemented in order to attract customers� attention. Last but not least, a proposal of what could be further levitated in the future so as to gain a �larger piece� in the market will be addressed.
URI(1): http://epub.vgu.edu.vn/handle/dlibvgu/1210
Rights: Attribution-NonCommercial 4.0 International
Appears in Collections:Finance & Accounting (FA)

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