VGU RESEARCH REPOSITORY
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https://epub.vgu.edu.vn/handle/dlibvgu/1210| Title: | Communication strategies for fintech companies in emerging markets - an analysis in the segment of mobile payments in Vietnam | Authors: | Van Nhat Tan | Keywords: | Fintech company;Communication strategies;Customers� intention | Issue Date: | 2021 | Publisher: | Vietnamese-German University | Abstract: | The objective of this thesis paper is to discover elements affecting customers� intention to use fintech companies� services - mainly online payment service by initially analyzing the emergence and development of this new trend in banking industry as well as customers� behavior and perception in this segment. A comparison between two most significant giants in this industry, which are MoMo and Moca, will follow up to highlight the strategies implemented in order to attract customers� attention. Last but not least, a proposal of what could be further levitated in the future so as to gain a �larger piece� in the market will be addressed. |
URI(1): | http://epub.vgu.edu.vn/handle/dlibvgu/1210 | Rights: | Attribution-NonCommercial 4.0 International |
| Appears in Collections: | Finance & Accounting (FA) |
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