Skip navigation


  • DSpace logo
  • Home
  • Collections
  • Researcher Profile
  • Explore by
    • Researcher Profile
  • VGU library
  • Help
  • User Guide
  • Sign on to:
    • My DSpace
    • Receive email
      updates
    • Edit Account details

VGU RESEARCH REPOSITORY


Please use this identifier to cite or link to this item: https://epub.vgu.edu.vn/handle/dlibvgu/1210
DC FieldValueLanguage
dc.contributor.authorVan Nhat Tanen_US
dc.date.accessioned2021-10-28T06:45:15Z-
dc.date.available2021-10-28T06:45:15Z-
dc.date.issued2021-
dc.identifier.urihttp://epub.vgu.edu.vn/handle/dlibvgu/1210-
dc.description.abstractThe objective of this thesis paper is to discover elements affecting customers� intention to use fintech companies� services - mainly online payment service by initially analyzing the emergence and development of this new trend in banking industry as well as customers� behavior and perception in this segment. A comparison between two most significant giants in this industry, which are MoMo and Moca, will follow up to highlight the strategies implemented in order to attract customers� attention. Last but not least, a proposal of what could be further levitated in the future so as to gain a �larger piece� in the market will be addressed.en_US
dc.language.isoenen_US
dc.publisherVietnamese-German Universityen_US
dc.rightsAttribution-NonCommercial 4.0 International*
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/*
dc.subjectFintech companyen_US
dc.subjectCommunication strategiesen_US
dc.subjectCustomers� intentionen_US
dc.titleCommunication strategies for fintech companies in emerging markets - an analysis in the segment of mobile payments in Vietnamen_US
dc.typeThesisen_US
item.languageiso639-1other-
item.fulltextNo Fulltext-
item.grantfulltextnone-
Appears in Collections:Finance & Accounting (FA)
Show simple item record

Page view(s)

80
checked on Aug 23, 2025

Google ScholarTM

Check


This item is licensed under a Creative Commons License Creative Commons

© Copyright 2020 by Vietnamese - German University Library.
Add: Ring road 4, Quarter 4, Thoi Hoa Ward, Ben Cat City, Binh Duong Province
Tel.:(0274) 222 0990. Ext.: 70206