VGU RESEARCH REPOSITORY
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https://epub.vgu.edu.vn/handle/dlibvgu/1182| Title: | The impact of social media on consumer behaviour. a quatitative research on mordern consumers in Vietnam | Authors: | Ngo Minh Tri | Keywords: | Customers behavior;Social media | Issue Date: | 2020 | Publisher: | Vietnamese-German University | Abstract: | In this study, the main purpose is to study the impact of social media on the purchasing decisions of customers. What benefits customers get from joining social media, what influences them. Besides, the research goes a little bit deep into specific social networks to see how they use them for product discovery and whether negative effects are affecting them. After the introduction will be the theoretical background to help us review the main concepts, part three will be the main part of the research, it contains the method used as well as the results obtained. Finally, there is a review and conclusion about this study |
URI(1): | http://epub.vgu.edu.vn/handle/dlibvgu/1182 | Rights: | Attribution-NonCommercial 4.0 International |
| Appears in Collections: | Finance & Accounting (FA) |
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| File | Size | Format | Existing users please Login |
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| The impact of social media on consumer behaviour a quatitative research on mordern consumers in Vietnam.pdf | 2.18 MB | Adobe PDF |
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