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VGU RESEARCH REPOSITORY


Please use this identifier to cite or link to this item: https://epub.vgu.edu.vn/handle/dlibvgu/1182
Title: The impact of social media on consumer behaviour. a quatitative research on mordern consumers in Vietnam
Authors: Ngo Minh Tri 
Keywords: Customers behavior;Social media
Issue Date: 2020
Publisher: Vietnamese-German University
Abstract: 
In this study, the main purpose is to study the impact of social media on the purchasing decisions of customers. What benefits customers get from joining social media, what influences them. Besides, the research goes a little bit deep into specific social networks to see how they use them for product discovery and whether negative effects are affecting them. After the introduction will be the theoretical background to help us review the main concepts, part three will be the main part of the research, it contains the method used as well as the results obtained. Finally, there is a review and conclusion about this study
URI(1): http://epub.vgu.edu.vn/handle/dlibvgu/1182
Rights: Attribution-NonCommercial 4.0 International
Appears in Collections:Finance & Accounting (FA)

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