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VGU RESEARCH REPOSITORY


Please use this identifier to cite or link to this item: https://epub.vgu.edu.vn/handle/dlibvgu/1182
DC FieldValueLanguage
dc.contributor.authorNgo Minh Trien_US
dc.date.accessioned2021-10-28T06:45:02Z-
dc.date.available2021-10-28T06:45:02Z-
dc.date.issued2020-
dc.identifier.urihttp://epub.vgu.edu.vn/handle/dlibvgu/1182-
dc.description.abstractIn this study, the main purpose is to study the impact of social media on the purchasing decisions of customers. What benefits customers get from joining social media, what influences them. Besides, the research goes a little bit deep into specific social networks to see how they use them for product discovery and whether negative effects are affecting them. After the introduction will be the theoretical background to help us review the main concepts, part three will be the main part of the research, it contains the method used as well as the results obtained. Finally, there is a review and conclusion about this studyen_US
dc.language.isoenen_US
dc.publisherVietnamese-German Universityen_US
dc.rightsAttribution-NonCommercial 4.0 International*
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/*
dc.subjectCustomers behavioren_US
dc.subjectSocial mediaen_US
dc.titleThe impact of social media on consumer behaviour. a quatitative research on mordern consumers in Vietnamen_US
dc.typeThesisen_US
item.languageiso639-1other-
item.fulltextWith Fulltext-
item.grantfulltextrestricted-
Appears in Collections:Finance & Accounting (FA)
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