VGU RESEARCH REPOSITORY
Please use this identifier to cite or link to this item:
https://epub.vgu.edu.vn/handle/dlibvgu/861
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Nguyen Tan Huy | en_US |
dc.date.accessioned | 2020-03-12T17:11:39Z | - |
dc.date.available | 2020-03-12T17:11:39Z | - |
dc.date.issued | 2014 | - |
dc.date.issued | 2014 | |
dc.identifier.uri | http://epub.vgu.edu.vn/handle/dlibvgu/861 | - |
dc.description.abstract | With the overloaded information of schooling demand and supply nowadays, especially in kindergarten segment, many parents are struggling with their decisions on choosing an appropriate school for their children. Catching this tendency, businessmen are expanding their occupation by offering their international-standard schools with outstanding qualities. This research is designed to investigate the level of customer satisfaction upon international kindergarten services in Ho Chi Minh City, Vietnam. And base on the results collected, the study would explore the reasons for choosing schools as well as the possibility of the new service that is trying to join in the market – the Home Stay Kindergarten. According to literature review, a theoretical model would be developed to display the relationship between customer satisfaction and their choosing decision. With both qualitative and quantitative methods were used, the practical research has been conducted with citizen parents, who have and / or had their children in ages of preschool education. 120 surveys have been collected to answer for the research questions. LIKERT scale was used to identify the level of satisfaction – which mentioned in the first research question (RQ1). For the second question (RQ2), as How does the customer satisfaction affect their decision making on choosing school? five independent and one dependent variables were utilized to established five single and one multiple regression models. The results showed the relationship between the 5 SERVQUAL factors of satisfaction and their impacts upon the decision making process of parents to choose their children a proper school. In research questio three (RQ3), the study just introduced a new type of service and tested if the idea could be feasible to get into reality. Then according to the empirical data collected, the author would suggest the international kindergartens in Ho Chi Minh City to pay more attention on enhancing their Empathy dimension and to remain the rest of qualifications. New service should be improved more but the idea did show its positive feedbacks. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Vietnamese-German University | - |
dc.rights | Attribution-NonCommercial 4.0 International | * |
dc.rights.uri | https://creativecommons.org/licenses/by-nc/4.0/ | * |
dc.subject | 5 servqual dimensions | - |
dc.subject | Customer perceptions | - |
dc.subject | Kindergarten | - |
dc.title | Study on the effect of 5 servqual dimensions and other factors on assessing customer perceptions upon kindergarten choosing in HCMC, Vietnam | - |
dc.type | Thesis | - |
item.grantfulltext | restricted | - |
item.fulltext | With Fulltext | - |
item.languageiso639-1 | other | - |
Appears in Collections: | MBA |
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Study on the effect of 5 servqual dimensions and other factors on assessing customer perceptions upon kindergarten choosing in Ho Chi Minh city.pdf | 1.06 MB | Adobe PDF |
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