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VGU RESEARCH REPOSITORY


Please use this identifier to cite or link to this item: https://epub.vgu.edu.vn/handle/dlibvgu/858
Title: Assessment of perception of leadership practice in small e-commerce firms in Vietnam
Authors: Vu Minh Ha 
Keywords: Perception;Leadership practice;Small e-commerce firms
Issue Date: 2017
Publisher: Vietnamese-German University
Abstract: 
Purpose: Exploration of the factors that influence leadership style in e-commerce business identifies in Vietnam.
Design and Method: this study adopted a cross-sectional survey design. Based on four approaches of traits, skills, communication, and situation, a survey of 56 questionnaires has been proposed on the ground of these approaches. Data was collected from four leading e-commerce enterprises in HCMC. The SPSS version 20 were used to analyze the surveyed data. Statistical description, reliability analysis, exploratory factor analysis, convergent and discriminant validity tests were conducted to achieve the purpose.
Findings: the study indicates that there are seven core factors affecting the leadership styles in ecommerce field in Vietnam. They include conscientiousness, emotional stability, competence skills, basic managerial communication, corporate communication, leader considerateness and structuring, and employee readiness/maturity.
URI(1): http://epub.vgu.edu.vn/handle/dlibvgu/858
Rights: Attribution-NonCommercial 4.0 International
Appears in Collections:MBA

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