VGU RESEARCH REPOSITORY
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https://epub.vgu.edu.vn/handle/dlibvgu/836
Title: | Factors influence on customers' attitude toward purchasing accessible core luxury fashion goods in HCMC | Authors: | Truong Thi Tuyet Mai | Keywords: | Customers' attitude;Purchasing accessible core luxury fashion goods | Issue Date: | 2017 | Publisher: | Vietnamese-German University | Abstract: | The objectives of the research are to find associated factors impacting on Vietnamese consumers’ attitude toward purchasing luxury fashion goods among the people consumed luxury goods. The study is to help retail distributors deeply understand consumer behavior and their purchase attitude on accessible core luxury fashion goods to contribute on successful business in present and future. Moreover, this study explores the knowledge of broad and interpreted luxury concept in different ways and extent of luxury level. The research scope is limited to accessible core level of luxury goods in Ho Chi Minh City to strongly focus on specific segment. This paper studied to answer the research questions as below: - What factors that influences on Vietnamese consumers’ attitude toward purchasing accessible core luxury fashion goods in Ho Chi Minh City? |
URI(1): | http://epub.vgu.edu.vn/handle/dlibvgu/836 | Rights: | Attribution-NonCommercial 4.0 International |
Appears in Collections: | MBA |
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