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VGU RESEARCH REPOSITORY


Please use this identifier to cite or link to this item: https://epub.vgu.edu.vn/handle/dlibvgu/773
Title: Success strategies for digital entrepreneurship
Authors: Le Kim Cuong 
Keywords: Digital enterpreneurship;Success factor approaches
Issue Date: 2018
Publisher: Vietnamese-German University
Abstract: 
Today's entrepreneurial success factor research shows that small and medium enterprises are more successful than big companies. Hidden Champion companies, by Prof. Dr. Hermann Simon, as world market leaders, have many features in their approach even if their business sectors are so different. These successful entrepreneurs are reshaping the business environment of global economy and represent key factors of their countries' economic growth through innovative products and services, new jobs and new markets. Strategic focus is to concentrate strength in designing innovative products and services for niche customer targets. However, issues are encountered in finding balance between a target group's current urgent problems and constant basic needs.
After showing different success factor approaches, the Hidden Champion company's success strategies are applied, with specific focus on the potential for digital entrepreneurship. This new approach is applied to the example of digital enterprise and step to success are demonstrated.
URI(1): http://epub.vgu.edu.vn/handle/dlibvgu/773
Rights: Attribution-NonCommercial 4.0 International
Appears in Collections:Global Production Engineering & Management (GPEM)

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