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VGU RESEARCH REPOSITORY


Please use this identifier to cite or link to this item: https://epub.vgu.edu.vn/handle/dlibvgu/693
Title: Bank selection determinants: individuals’ criteria and motives of their actual choices
Authors: Vu Nguyen Minh Ngoc 
Keywords: Bank selection determinants;Individuals criteria
Issue Date: 2018
Publisher: Vietnamese-German University
Abstract: 
This study conducted in a university context which is hoped to provide useful information regarding to bank selection decision of students. With this knowledge bank managers can better position and tailor their marketing strategies accordingly to be more appealing to the student users. Moreover, most of the previous studies in this field were conducted in the North America and Europe. Only some studies were carried out in Asia (for example Tan and Chua, 1986; Ta and Har, 2000; Almossawi, 2001; Gerrard and Cunningham, 2001). Due to this scarcity it is hoped that this study will contribute to fill the void of research diversity by conducting in the context of Vietnam.
The following part is the review of past literature and studies, followed by research methodology providing sampling method and description of research survey. The final part discusses the findings and results of the study.
URI(1): http://epub.vgu.edu.vn/handle/dlibvgu/693
Rights: Attribution-NonCommercial 4.0 International
Appears in Collections:Finance & Accounting (FA)

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