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VGU RESEARCH REPOSITORY


Please use this identifier to cite or link to this item: https://epub.vgu.edu.vn/handle/dlibvgu/634
Title: A comparison between traditional marketing & online marketing
Authors: Truong Hoang Hai 
Keywords: Traditional marketing;Online marketing
Issue Date: 2016
Publisher: Vietnamese-German University
Abstract: 
The explosion of information and technology has led to significant changes in a variety of fields, among which is the marketing. Thanks to it, several digitally online marketing media have been born to satisfy the market need and to strike at a group of modern customers, whose lives are spent mostly on the internet. The purpose of this paper is to give a slightly in-depth comparison between traditional and online (or internet) marketing based on some basic differences. In addition, pros and cons of each are also discussed and carefully considered so that businesses can have a quick glance to take into accounts which marketing strategy is suitable for them.
The structure of this thesis consists of three major sections. The first part is named Definition, which is to bring a brief history of marketing‟s evolution to readers and help them understand thebasic concepts as well as functions of each marketing method. The next section will identify the significant features that considerably separate the two methods from each other. Advantages and disadvantages of these two different marketing methods will be openly discussed, and then readers will have a chance to see how widely different marketing media are applied after identifying their characteristics, pros and cons.
URI(1): http://epub.vgu.edu.vn/handle/dlibvgu/634
Rights: Attribution-NonCommercial 4.0 International
Appears in Collections:Finance & Accounting (FA)

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