Skip navigation


  • DSpace logo
  • Home
  • Collections
  • Researcher Profile
  • Explore by
    • Researcher Profile
  • VGU library
  • Help
  • User Guide
  • Sign on to:
    • My DSpace
    • Receive email
      updates
    • Edit Account details

VGU RESEARCH REPOSITORY


Please use this identifier to cite or link to this item: https://epub.vgu.edu.vn/handle/dlibvgu/630
DC FieldValueLanguage
dc.contributor.authorLuu Dai Giangen_US
dc.date.accessioned2020-03-12T17:06:00Z-
dc.date.available2020-03-12T17:06:00Z-
dc.date.issued2016-
dc.identifier.urihttp://epub.vgu.edu.vn/handle/dlibvgu/630-
dc.description.abstractIn recent years, a strong brand has become crucial to any business, with online identity being in the center of the brand. This research will illustrate various concepts about online identity with the main definition being the perception about the company of online visitors. The perception of online identity is formed through various components, with website usability being the main element. Usability can be interpreted as the level of effectiveness, efficiency, and satisfaction that website user can have in the process of using the website. In particular, there are two determinants of the level of usability, namely information content and website design characteristics. It is shown that there are certain standards for website usability to be good including effective display of information, efficient tools to achieve objectives and aesthetic design. However, as being analyzed in the sample analysis, a website is also required to take account into the perception of the users, considering carefully their demographic traits, psychological thinking and cultural factors influencing the perception of aestheticism. To fully understand and utilize usability to enhance online identity positivity, future research should have a comprehensive investigation into the impact of each design to the level of usability.en_US
dc.language.isoenen_US
dc.publisherVietnamese-German Universityen_US
dc.rightsAttribution-NonCommercial 4.0 International*
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/*
dc.subjectOnline identityen_US
dc.titleOnline identity - a study of usability on online presenceen_US
dc.typeThesisen_US
item.fulltextWith Fulltext-
item.languageiso639-1other-
item.grantfulltextrestricted-
Appears in Collections:Finance & Accounting (FA)
Files in This Item:
File Description SizeFormat Existing users please Login
Online identity - a study of usability on online presence.pdf2.27 MBAdobe PDF
Show simple item record

Page view(s)

57
checked on Oct 16, 2025

Download(s)

18
checked on Oct 16, 2025

Google ScholarTM

Check


This item is licensed under a Creative Commons License Creative Commons

© Copyright 2020 by Vietnamese - German University Library.
Add: Ring road 4, Quarter 4, Thoi Hoa Ward, Ben Cat City, Binh Duong Province
Tel.:(0274) 222 0990. Ext.: 70206