Skip navigation


  • DSpace logo
  • Home
  • Collections
  • Researcher Profile
  • Explore by
    • Researcher Profile
  • VGU library
  • Help
  • User Guide
  • Sign on to:
    • My DSpace
    • Receive email
      updates
    • Edit Account details

VGU RESEARCH REPOSITORY


Please use this identifier to cite or link to this item: https://epub.vgu.edu.vn/handle/dlibvgu/1684
DC FieldValueLanguage
dc.contributor.authorNguyen Thi Ngoc Phuongen_US
dc.date.accessioned2023-09-13T07:03:39Z-
dc.date.available2023-09-13T07:03:39Z-
dc.date.issued2023-
dc.identifier.urihttps://epub.vgu.edu.vn/handle/dlibvgu/1684-
dc.description.abstractIn recent years, E-commerce is a global phenomenon. E-commerce emerged and evolved rapidly, causing a change in consumer behavior. Besides, a sales trend existed many years ago, but recently businesses have applied that model in their business strategy, which is Direct to consumer. The reason why businesses have recently applied that model to their business strategy is that E-commerce has created the foundation for applying that model. However, when businesses apply that model, it causes conflicts with distributors. This thesis paper aims to study conflicts that occur between businesses and distributors when businesses adopt the D2C model through a qualitative approach. A case study of Cocoon and an interview study also be conducted for finding the solutions for conflictsen_US
dc.language.isoenen_US
dc.rightsAttribution-NonCommercial 4.0 International*
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/*
dc.subjectE-commerceen_US
dc.subjectDistribution channelen_US
dc.subjectVietnamen_US
dc.titleThe impacts of e-commerce on the distribution channel in Vietnamen_US
dc.typeThesisen_US
item.grantfulltextrestricted-
item.languageiso639-1other-
item.fulltextWith Fulltext-
Appears in Collections:Finance & Accounting (FA)
Files in This Item:
File Description SizeFormat Existing users please Login
The impacts of e-commerce on the distribution channel in Vietnam.pdf1.17 MBAdobe PDF
Show simple item record

Page view(s)

380
checked on Nov 19, 2025

Download(s)

152
checked on Nov 19, 2025

Google ScholarTM

Check


This item is licensed under a Creative Commons License Creative Commons

© Copyright 2020 by Vietnamese - German University Library.
Add: Ring road 4, Quarter 4, Thoi Hoa Ward, Ben Cat City, Binh Duong Province
Tel.:(0274) 222 0990. Ext.: 70206