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VGU RESEARCH REPOSITORY


Please use this identifier to cite or link to this item: https://epub.vgu.edu.vn/handle/dlibvgu/1661
DC FieldValueLanguage
dc.contributor.authorLe Ngoc Lam Dienen_US
dc.date.accessioned2023-09-08T08:14:20Z-
dc.date.accessioned2023-09-08T08:14:24Z-
dc.date.available2023-09-08T08:14:20Z-
dc.date.available2023-09-08T08:14:24Z-
dc.date.issued2023-
dc.identifier.urihttps://epub.vgu.edu.vn/handle/dlibvgu/1661-
dc.description.abstractThis thesis aims to study the perception of Employer Brands and how to attract Gen Z candidates in Vietnam under the influence of Employer Branding activities. From then on, provide companies with important insights and recommendations on increasing perceived attractiveness and competitiveness of young talent and keeping them engaged in the recruitment and eventual onboarding process.The main theoretical basis of this thesis is based on the theory of Employer Branding. These theories are aggregated into an integrated conceptual framework to better represent the relationship between Employer Branding, job seeker characteristics, and employer developmenten_US
dc.language.isoenen_US
dc.rightsAttribution-NonCommercial 4.0 International*
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/*
dc.subjectEmployer brandingen_US
dc.subjectSocial mediaen_US
dc.subjectHuman resourcesen_US
dc.titleEmployer branding in generation Z a qualitative study on generation Z recruitment strategy through social marketing in Vietnamen_US
dc.typeThesisen_US
item.fulltextWith Fulltext-
item.grantfulltextrestricted-
item.languageiso639-1other-
Appears in Collections:Finance & Accounting (FA)
Finance & Accounting (FA)
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