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VGU RESEARCH REPOSITORY


Please use this identifier to cite or link to this item: https://epub.vgu.edu.vn/handle/dlibvgu/1244
Title: Elements of customer satisfaction that affect the company's turnovers. case: PNJ silver online store in Shopee Vietnam
Authors: Phu Minh Hong 
Keywords: Customer satisfaction;PNJ silver online store;Shopee Vietnam
Issue Date: 2021
Publisher: Vietnamese-German University
Abstract: 
In the current society, the popularity of the Internet spread over the world. The demand for online shopping, therefore, increasing and becoming a present trend for almost all people, especially, the young. To analyze the impact of some dimensions of customer satisfaction on the sales of the business in online purchasing, the study concentrates on investigating elements of online customer experiences: the online reviews, demographics, product price, product quality, service quality, and delivery which are expected to influence the unit sold of the company. In the critical analysis of the PNJ Silver store in Shopee Vietnam, because of the problem regards multicollinearity between product, service, and delivery rating, the study will analyze them indirectly through an overall rating as an indicator for those factors. After running the regression model and completing some particular tests, the study will conclude the results about the relationship between customer satisfaction's elements affecting the turnovers of the company.
URI(1): http://epub.vgu.edu.vn/handle/dlibvgu/1244
Rights: Attribution-NonCommercial 4.0 International
Appears in Collections:Finance & Accounting (FA)

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