VGU RESEARCH REPOSITORY
Please use this identifier to cite or link to this item:
https://epub.vgu.edu.vn/handle/dlibvgu/1229| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Nguyen Thi Thuy Duong | en_US |
| dc.date.accessioned | 2021-10-28T06:45:24Z | - |
| dc.date.available | 2021-10-28T06:45:24Z | - |
| dc.date.issued | 2021 | - |
| dc.identifier.uri | http://epub.vgu.edu.vn/handle/dlibvgu/1229 | - |
| dc.description.abstract | The social distancing and lockdowns in the COVID-19 pandemic have accelerated the digital behaviors in entertainment, which leads to the unexpected growth of online entertainment services. Netflix, a video streaming platform, has shined bright in the darkness of COVID-19. In Vietnam, Netflix was the only foreign video streaming platform among the top five video streaming services in 2020. The marketing strategy has contributed significantly to Netflix's success in Vietnam where customers would prefer to watch free video content and uncopyrighted movies on the pirated film websites | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Vietnamese-German University | en_US |
| dc.rights | Attribution-NonCommercial 4.0 International | * |
| dc.rights.uri | https://creativecommons.org/licenses/by-nc/4.0/ | * |
| dc.subject | Marketing strategy | en_US |
| dc.subject | Netflix | en_US |
| dc.subject | Covid-19 pandemic | en_US |
| dc.title | Netflix: "next episode" qualitative study on Netflix's marketing strategy in Vietnam during COVID-19 | en_US |
| dc.type | Thesis | en_US |
| item.fulltext | With Fulltext | - |
| item.grantfulltext | restricted | - |
| item.languageiso639-1 | other | - |
| Appears in Collections: | Finance & Accounting (FA) | |
Files in This Item:
| File | Size | Format | Existing users please Login |
|---|---|---|---|
| Netflix “Next episode” qualitative study on Netflix's marketing strategy in Vietnam during covid-19.pdf | 697.89 kB | Adobe PDF |
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