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VGU RESEARCH REPOSITORY


Please use this identifier to cite or link to this item: https://epub.vgu.edu.vn/handle/dlibvgu/1170
Title: Insurtech in Vietnam: digitalization of the application process in private health insurance a quantitative research on the potential marketing effects of a digital application for private health insurance
Authors: Nguyen Minh Nguyet 
Keywords: Private health insurance;Potential marketing
Issue Date: 2021
Publisher: Vietnamese-German University
Abstract: 
The insurance industry has become a key pillar and a driving force of growth in Vietnam's economy. Annual reports made by the Government and other private agencies always show optimistic numbers regarding the development of the insurance market. Since the COVID-19 pandemic, the insurance landscape is significantly changing with rising affluence in Asia, growth in insurance demand, technology enhancement, and the emergence of digital transformation bringing about new growth opportunities and challenges for Vietnam's insurers. This research paper covers analysis of industry insights, latest trends and updated key issues. It also focuses on private health insurance market, an important segment of the insurance market which is essential to a developing country's financial security and healthcare coverage. The main research question aims to find out the effects of digitalization on Vietnam's insurance industry, especially private health insurance
URI(1): http://epub.vgu.edu.vn/handle/dlibvgu/1170
Rights: Attribution-NonCommercial 4.0 International
Appears in Collections:Finance & Accounting (FA)

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