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Please use this identifier to cite or link to this item: https://epub.vgu.edu.vn/handle/dlibvgu/1169
DC FieldValueLanguage
dc.contributor.authorDao Ngoc Phuong Thyen_US
dc.date.accessioned2021-10-28T06:44:55Z-
dc.date.available2021-10-28T06:44:55Z-
dc.date.issued2021-
dc.identifier.urihttp://epub.vgu.edu.vn/handle/dlibvgu/1169-
dc.description.abstractThis paper focuses on greenwashing activities and the social and environmental impact of greenwashing in Vietnam, an emerging market in Southeast Asia. The trend of green consumption has led to an increase in corporate greenwashing in Vietnam. A number of businesses are using the idea of greenwashing to deceive consumers in order to increase sales. A typical greenwashing case in Vietnam is VEDAN Vietnam which always shows a good company image with effective CSR implementations to the public but it did cause serious consequences to the surrounding environment and the local residents. To promote green consumption and prevent businesses from greenwashing, consumers need to be conscious and wisely choose brands and products that are truly environmentally friendlyen_US
dc.language.isoenen_US
dc.publisherVietnamese-German Universityen_US
dc.rightsAttribution-NonCommercial 4.0 International*
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/*
dc.subjectGreenwashingen_US
dc.subjectVedanen_US
dc.titleSustainable development vs deceiving customers: a qualitative study on the effects of greenwashing in Vietnam on the example of Vedanen_US
dc.typeThesisen_US
item.languageiso639-1other-
item.fulltextWith Fulltext-
item.grantfulltextrestricted-
Appears in Collections:Finance & Accounting (FA)
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