Skip navigation


  • DSpace logo
  • Home
  • Collections
  • Researcher Profile
  • Explore by
    • Researcher Profile
  • VGU library
  • Help
  • User Guide
  • Sign on to:
    • My DSpace
    • Receive email
      updates
    • Edit Account details

VGU RESEARCH REPOSITORY


Please use this identifier to cite or link to this item: https://epub.vgu.edu.vn/handle/dlibvgu/1053
Title: Customer's perception and brand switching behavior toward online food delivery services in Vietnam
Authors: Bui Huu Chi 
Keywords: Customers's perception;Brand switching behavior;Food delivery services
Issue Date: 2020
Abstract: 
One food trend that has been emerging among Vietnamese nowadays is ordering food home through online service. In Vietnam, the online food delivery service industry is currently growing strong. It is expected to top $38 million in 2020, with an annual growth rate of the market at 11%. This new online method of food delivery method has started to replace the traditional food delivery method due to numerous factors. As a result, this study seeks to discuss the customers’ perception of online food delivery service in Vietnam. This study also aims to understand the customers’ brand switching behavior between the five online food delivery companies Grabfood,Now, Gofood, Baemin, and Loship. These will be achieved by using the Markov chain method. An online survey was conducted to analyze data from 244 respondents. The result shows that the most crucial factors influencing the use of online food delivery service are convenience (87.01%), followed by price value (70.13%) and travel time saving (65.3%). On the other hand, the majority of non-user prefer homemade meals (76.92%). High shipping cost is the next reason that hinders Vietnamese to order food online. Now (35.06%) is the most used online food delivery service company in Vietnam right now, followed closely by Grabfood (33.77%) and Baemin (25.97%). However, in the long run, Baemin will have the most significant market share among the companies, with 67.7% of Vietnamese using it, followed by 20.9% to Grabfood and 8.9% to Now
URI(1): http://epub.vgu.edu.vn/handle/dlibvgu/1053
Rights: Attribution-NonCommercial 4.0 International
Appears in Collections:Finance & Accounting (FA)

Files in This Item:
File Description SizeFormat Existing users please Login
Customers’ perception and brand switching behavior toward online food delivery services in Vietnam.pdf1.04 MBAdobe PDF
Show full item record

Page view(s)

772
checked on Aug 23, 2025

Download(s)

189
checked on Aug 23, 2025

Google ScholarTM

Check


This item is licensed under a Creative Commons License Creative Commons

© Copyright 2020 by Vietnamese - German University Library.
Add: Ring road 4, Quarter 4, Thoi Hoa Ward, Ben Cat City, Binh Duong Province
Tel.:(0274) 222 0990. Ext.: 70206