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Please use this identifier to cite or link to this item: https://epub.vgu.edu.vn/handle/dlibvgu/1010
DC FieldValueLanguage
dc.contributor.authorLe Minh Thao Duyen_US
dc.date.accessioned2021-03-23T04:40:43Z-
dc.date.available2021-03-23T04:40:43Z-
dc.date.issued2019-
dc.identifier.urihttp://epub.vgu.edu.vn/handle/dlibvgu/1010-
dc.description.abstractThis paper aims to interpret the conception and effectiveness of influencer marketing in Vietnam through interviews with marketing experts and social influencers. The objective is to provide a comprehensive understanding of influencer marketing and its practicality in the Vietnamese market. The study uses a combination of primary and secondary data. Secondary data is firstly collected through research documents, reports and newspapers to establish a theoretical foundation. Then, by conducting interviews with marketers and influencers, primary data is gathered to test hypotheses and analyze the effectiveness and implementation of Vietnamese influencer marketing. Lastly, the result will be summarized along with some suggestions for further researchen_US
dc.language.isoenen_US
dc.rightsAttribution-NonCommercial 4.0 International*
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/*
dc.subjectInfluencer marketingen_US
dc.subjectInfluencersen_US
dc.subjectMarketing expertsen_US
dc.titleInfluencer marketing as a marketing strategy a qualitative study on influencer marketing for brands in vietnamen_US
dc.typeThesisen_US
item.fulltextWith Fulltext-
item.languageiso639-1other-
item.grantfulltextrestricted-
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