VGU RESEARCH REPOSITORY
Please use this identifier to cite or link to this item:
https://epub.vgu.edu.vn/handle/dlibvgu/1239
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Nguyen Ngoc Thao Dung | en_US |
dc.date.accessioned | 2021-10-28T06:45:29Z | - |
dc.date.available | 2021-10-28T06:45:29Z | - |
dc.date.issued | 2021 | - |
dc.identifier.uri | http://epub.vgu.edu.vn/handle/dlibvgu/1239 | - |
dc.description.abstract | The concept of streaming service has gradually become a part of modern lives since the development of the Internet and mobile phone applications. The music industry, which faced many obstacles from the start of the Internet era due to music in the digital format was viewed as a non-rivalrous and non-excludable good, also followed the trend by transforming its strategy from selling a product to selling a service. Spotify and Apple Music are two well-known examples of applying the subscription-based model to their music business, helping them generate recurring revenues. However, Vietnam has previously been known as one of the countries with the highest piracy rate in the world. Thus, it is questionable how familiar Vietnamese consumers are with the concept of paying for listening to online music, especially in big cities such as Ho Chi Minh City. This research aims to measure the intention to pay for Music-as-a-Service (MaaS) in Ho Chi Minh city and how much consumer piracy behavior affects their perception of paying for music streaming services. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Vietnamese-German University | en_US |
dc.subject | Streaming service | en_US |
dc.subject | Music industry | en_US |
dc.subject | Consumer piracy behavior | en_US |
dc.title | Effects of digital piracy on music streaming services in Ho Chi Minh city: a quantitative study on consumer's willingness to pay for MASS | en_US |
dc.type | Thesis | en_US |
item.grantfulltext | restricted | - |
item.fulltext | With Fulltext | - |
item.languageiso639-1 | other | - |
Appears in Collections: | Finance & Accounting (FA) |
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File | Size | Format | Existing users please Login |
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Effects of digital piracy on music streaming services in Ho Chi Minh city a quantitative study on consumer's willingness to pay for MASS.pdf | 1.28 MB | Adobe PDF |
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