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Title: | The explosion of e-commerce in Vietnam during the coronavirus pandemic: case study on the development of Shopee Vietnam | Authors: | Vien Ngoc Hoang Thi | Keywords: | Electronic commerce;Onlineshopping;COVID-19 | Issue Date: | 2021 | Publisher: | Vietnamese-German University | Abstract: | Vietnam has developed into one of Southeast Asia's most actively flourishing markets after three decades of economic restructuring. This momentum is forecast to increase in the near future, as the country's economy continues to exhibit underlying resilience due to robust export demand and a determinate national drive for digital transformation. Along with the digitalization journey, electronic commerce has been no longer unfamiliar to Vietnamese people and has become an irreplaceable component of the retail industry. Furthermore, the outbreak of the Coronavirus pandemic unquestionably has been altering every life aspect, and e-commerce enterprises have to change themselves to adapt during this difficult time. This paper aims to provide a more profound perception of the considerable burgeoning of digital commerce in Vietnam and determine which factors can be the key to its success by a comprehensive analysis of Shopee's business case, especially in COVID-19 time. This research will draw upon supporting data resources comprising news, publicly official reports, and documents. The results will indicate the remarkable effects of applying digital technologies and appropriate marketing strategies in the explosion of the Vietnam e-commerce market |
URI(1): | http://epub.vgu.edu.vn/handle/dlibvgu/1238 |
Appears in Collections: | Finance & Accounting (FA) |
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