VGU RESEARCH REPOSITORY
Please use this identifier to cite or link to this item:
https://epub.vgu.edu.vn/handle/dlibvgu/1231
Title: | Mobile video marketing in the times of covid19 - a qualitative study on effective method of information transmission for Vietnam's medical institutions | Authors: | Dao Thuy Nguyen | Keywords: | Mobile marketing;Video marketing;Covid-19 pandemic | Issue Date: | 2021 | Publisher: | Vietnamese-German University | Abstract: | This research aims to get a thorough understanding of mobile video marketing and analyze the efficacy of information transmission to Vietnam's medical institutions during COVID-19. The worldwide Pandemic has had a significant impact on a country's various aspects. Vietnam is no exception. Above all, it is a citizen's need and responsibility to receive complete knowledge about Vietnam's disease landscape and prevention procedures. The usage of mobile video marketing is seen to be the most efficient approach for ensuring successful information transmission during the time. Since the evolution of mobile technology, mobile devices have had a direct influence on daily lives. Furthermore, the hectic lives of modern humans may acquire information more effectively and quickly through video. Despite some negative influence, mobile video marketing will be the most successful method for Vietnam's medical institutions. Theoretical frameworks are conducted in an inductive approach to provide an overview understanding of mobile video marketing and Vietnam's condition in the times of COVID-19. The later study section is the selected interviews as qualitative methods to obtain primary data regarding this topic. |
URI(1): | http://epub.vgu.edu.vn/handle/dlibvgu/1231 |
Appears in Collections: | Finance & Accounting (FA) |
Files in This Item:
File | Size | Format | Existing users please Login |
---|---|---|---|
Mobile video marketing in the times of covid19 - a qualitative study on effective method of information transmission for Vietnam’s medical institutions.pdf | 1.47 MB | Adobe PDF |
Page view(s)
134
checked on Apr 20, 2024
Download(s)
146
checked on Apr 20, 2024
Google ScholarTM
Check
Items are protected by © Copyright of Vietnamese - German University Library